ANZA Technology Network FocUS Marketing Workshops

20 - 29 August 2008

* * Auckland * Sydney *Adelaide * Brisbane * Melbourne * *

Register today!
and receive voucher for special discount on your Air New Zealand flight
to San Francisco for the Gateway to the US Summit this October!*

Take part in this first step to US market readiness at ANZA Technology Network’s FocUS Marketing Workshops next month.

All Australian and New Zealand innovative tech business owners, CEOs, senior executives and entrepreneurs looking to explore and build business roots in the US are encouraged to attend these interactive day-long sessions led by one of global technology’s leading minds and forecasters, Chris Shipley, ANZA CEO Viki Forrest and a partner representative from Southern Cross Venture Partners. This formidable team of experts will work with two members of your company to:

• review your current product pitch and company message
• tailor and refine your pitch and message to target US investors, entrepreneurs and executives
• discuss cultural differences in the US market and business environment
  
• provide one-on-one coaching and advice on US market climate, trends and niches
  
• hear your revised pitch and message and elicit Workshop peer feedback
  
• deliver expert opinion on your company’s US market position and opportunities
  

The cost for the FocUS Marketing Workshop is $495 USD and covers two members of your company
for the all-day session.

All participants receive an e-book copy of US business coach Dan Sapp’s “The Homerun Hitter’s Guide to Fundraising” on registering. Click here to register your company today.

2008 FocUS Marketing Workshop Schedule

Next Steps to the US Market

ANZA’s FocUS Marketing Workshop is the first step in our popular Gateway to the US program, which begins immediately following your participation in the Workshop. All those who successfully complete the Workshop are invited to take part in the Gateway to the US, a six-week program culminating in a Silicon Valley Summit to be held this year, 20-22 October, in Sunnyvale, CA. The three-day Gateway Summit gives all FocUS Marketing Workshop participants the chance to showcase your company before an audience of some of America’s leading investors, entrepreneurs and innovative tech execs, as well as attend a series of dynamic panel discussions led by US VCs, legal experts, marketing specialists, and successful CEOs and take part in a number of networking events.

FocUS Marketing Workshop Spots Are Limited

FocUS Marketing Workshop spots are limited, so we recommend you register today. These all-day sessions are one of the best values you will find if you are looking to explore and build business roots in the US. We strongly encourage you to take part in this first step to US market readiness by attending the FocUS Marketing Workshop and look forward to working with you and your company to prepare with you a successful US market entry strategy.

If you have additional questions about the FocUS Marketing Workshop and the Gateway to the US program and summit, please contact ANZA today for more information.

ANZA FocUS Marketing Workshop Team

Chris Shipley is a leading technology and product analyst. Best known as the executive producer of the DEMO Conferences for IDG Executive Forums, Chris has helped technology companies bring over 1,000 new products to market since 1996. As a founding partner and Global Research Director of Guidewire Group, she analyzes emerging technology companies around the world to identify market opportunities and accelerate products to market.

Fortune Small Business Magazine placed Chris on its “Top 10 Minds in Small Business,” and the San Jose Business Journal named her a “Woman of Distinction.” She has often been cited as a leading influencer by Marketing Computers magazine. Chris has covered personal technology since 1984 and has worked as a writer and editor for a variety of technology and consumer media. She is currently working on a book on the social impact of technology-driven change.

Southern Cross Venture Partners was launched in 2006 by veteran venture capitalists who have managed and operated companies themselves. SXVP assists early stage technology companies that demonstrate the potential for exceptional growth and market leadership build significant businesses. The founding principle of Southern Cross is partnership. Its team has a strong record of utilizing their start-up and management experience, industry knowledge, network of business/customer relationships, and recruiting skills to assist in building significant shareholder value. SXVP is an ANZA Technology Network partner and will have a member of its team at each FocUS Marketing Workshop.

ANZA Technology Network CEO Viki Forrest has held senior management positions in the technology industry for many years. She has worked for major corporate entities and start-ups in Australia, Asia and the US. Since 2001, Viki has been a viable presence in Silicon Valley, bringing together business professionals from many spectrums to work together to develop and build successful companies. Viki extends these key connections to Australian and New Zealand CEOs and entrepreneurs through the ANZA Technology Network.

ANZA. Innovation Rewarded.

*Vouchers for special discount on Air New Zealand for flights to San Francisco for the Gateway to the US Summit, 20-22 October will be given to attendees at the FocUS Marketing Workshop.